Seminar on Marketing Fundamentals
Group and individual work assignments, particularly by studying case studies and specific texts related to Marketing. This seminar complements the course on Marketing. The number of case studies to be discussed in this course will be determined based on number of students and progress made.
Students will have the opportunity to gain a better understanding of important aspects of marketing and marketing practice, and to strengthen critical thinking and communication.
This seminar is good for students who are interested in real business case studies and who would like to participate actively in discussions in English language.