マルチュケ・ダービッド

Marutschke, David 講師

担当科目

Marketing
consumer behaviour
freshman seminar
humanistic management
Japanese business

研究の概要

Development of organizational capabilities to create, communicate and deliver value to global society

学生へのメッセージ

The goal of my classes is for you to acquire the knowledge, strengthen skills and develop a sense of empathy required to succeed in a global business envrionment. Let us work together to attain this goal.

略歴

2007 Double degree in International Business Administration (Diplomkaufmann, German Diploma) and in Japanese Studies (BA) at University of Tuebingen, Germany
2008-2009 Research Fellow at German Institute for Japanese Studies (DIJ), Tokyo, Japan and JSPS Research Fellow at Kyoto University Graduate School of Management
2011 PhD obtained at University of Tuebingen, Department of Cultural Studies, Germany
2011-2016 Consultant at J.D. Power Asia Pacific Inc., Tokyo, Power Solutions Division
Since 2016 Lecturer at Soka University

専門分野

Retail marketing, customer experience management, continuous improvement and organizational capabilies

研究テーマと研究の概要

Exploring and analyzing integrated marketing approaches of customer experience management and related organizational structures
Investigate the application of Japanese continuous improvement principles to the field of marketing

最近の主な著書論文

Opportunities and Risks of Corporate Spin-offs with a Focus on Market Reactions and Stakeholder Conflicts, University of Tuebingen, Faculty for Business Administration (diploma thesis), 2007
Continuous Improvement Strategies – Japanese Convenience Store Systems, Palgrave Macmillan, 2011
Two-Stage Spinoff Asset Impairment Theory, Social Science Research Network, 2012

所属学会